No criticism intended here -- I'm just riffing off of your post. Thanks for the inspiration!
rwd11954 wrote:
Be prepared for a slow building process. Depending on the size of your local scooter community, it could take years to be truly successful.
Consistency is key to your success. Pick a ride schedule and stick with it. Don't change up the days or times every other week as people need to start making a habit out of participating. Communicate, communicate, communicate. Post rides with ample notice, not the day before. And don't ask "where to ya'll want to go?" Do that in advance or you'll spend a half hour debating on what to do.
Absolutely. One of the longest-running clubs in my area has been doing "first Saturday of the month at <location> 12:30PM with 1:15PM kickstands up" for decades. People show up who never saw it on the internet. (Sometimes people show up for cancelled rides anyhow, and a smaller ride happens anyway.

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Pick a regular date -- as noted above, "first Saturday" but it could be alternate Saturdays, or third Sunday, or whatever. If there are other scooter clubs in your area, don't schedule on their regular dates.
Advance notice is critical. You're asking your riders for a good chunk of their day -- often, they'll be planning their weekend around it.
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Decide what types of riders you want: 50cc, vintage, modern or motorcycles. These all won't have the same things in common. If you find yourself with Burgman 650s. you don't want to piss them off being having to limit their speeds to what a 50cc will do. At 7 Bridges Scooter Club, we discourage 50cc bikes. Just not a good fit.
Pick a bike to benchmark your rides around (around here, 150cc is a common choice). If you have a wide range of bikes and a large rider pool, consider making some rides "50cc friendly", while making most suitable for 150cc, and some as maxi-scooter only rides.
One thing that comes up after a while is bike escalation. Riders who started on 50cc bikes will get 150s, the ones on 150s will move up to 300s, then maxi-scooters, and maybe motorcycles. The question is whether you go with that, or keep your focus on the mid-range scooters? There's no right or wrong answer -- it's just something to keep in mind.
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Practice safety, but don't get tied up with administration. As soon as you start appointing officers, the personalities come out. Ask for input, but don't plan routine activities by committee. We have no officers in our club. No dues either. No insurance policy because that would mean having to charge dues.
Align yourself with a reputable dealer, if you can. They can be a source of members and can maybe host a meet n greet for your club.
Build in meals with rides so the opportunity to socialize becomes part of the habit. That's how people will get to know one another.
But maintain social distancing!
Some rides are about the ride, with scenic or technically-challenging routes. Some are about the destination; a good restaurant (but consider your riders' budgets!), a museum or historical site or some quirky attraction, or an event (car show, local fair, etc). It's always a good idea to include a meal stop -- but at the end, or, if it's in the middle, at the turn-around point. Riders will inevitably tend to bail out after lunch unless the rest of the ride is the "easy way" home.
Also, if you have a large group, make sure that your lunch stop can handle everyone in the group. That little hole in the wall place might be amazing, but how's the parking? How long will you have to wait if you hit them with a party of twelve? Of twenty? I've been on rides where the first arrivals had finished their lunch before I even got my food...
Destination rides are easier to make 50cc friendly than "route" rides.
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If someone is doing something unsafe, counsel them. If that fails to produce the desired result, uninvite them. In 15 years, our club has only had to do that two or three times.
We've followed these practices for years at 7 Bridges and it has worked well for us. Even with the coronavirus, we've been able to get in close to 100 rides this year. And logged some 10,000 riding miles. Some people come all the time, others every now and then. Whatever works for people is whatever works.