jess wrote:
Dooglas wrote:
neotrotsky wrote:
Many on here seem to miss that point: That Vespas aspirations are too high in comparison to their market.
You have left out an important part of the picture. Vespa isn't a company. Vespa is a division of one of the largest PTW manufacturers in the world. The Vespa brand includes marketing strategies and vehicles for a portion of Piaggio's market. That portion apparently likes upscale vehicles and a somewhat retro image. And some of those customers like special releases and "collector" models. Piaggio also makes models for just about every other segment of the market. The Fly 150, the BV 350, the MP3 500, the Aprilia 850, the Moto Guzzi 1200 - something out there for everyone.
An excellent point, sir. Vespa
is the aspirational brand of Piaggio, at least as far as scooters are concerned.
Good point. I myself bought a Vespa because you expect to get something of quality for the money. But, the 946 is a bad move because, as many who have fallen for the looks keep stating, the looks are supposed to be *the* thing. The only thing. If you as a consumer don't "get it", then there must be something wrong with you!
Counterpoint- Luxury marques who have in the past tried to pass off base-model versions of autos as "premium" simply based on design, while leaving the mechanical bits underneath relatively unchanged:
Cadillac Cimarron= Chevy Cavalier with some Laurel leaves and a toneau cover (if you were spendy). Retailed for nearly twice the price as the Cavalier with the same driveline. The fallout was so bad over sales that many on the board in charge of that project at GM either lost their jobs or took some massive penalties. Listed as one of the 50 worst cars in history by Car and Driver magazine.
Aston Martin Cygnet= Take a Toyota iQ, add leather and Bentley name badges, and then sell it for a mind-blowing $42,000 US. Needless to say, it failed.
Another Cadillac: The Caterra= An Opel Omega with an odd-duck 54 degree V6 that only produced 200hp. I say only because the car weighed in at 3,800 lbs with the extra "luxury" items like letather seats, but still rolling on the factory suspension. No other offers other than trim. Sold for $35,000. By the end of the run, the average depreciation was over 75% within the first year.
Chevrolet SSR= Mechanically, a Chevy Silverado (like a Vespa, not a bad driveline to start with). But, focusing only on body style, the design and the $42,000 price tag (the highest base price for a GM truck at the time). Pushed as a design triumph, the end result was an over 301 day supply (DOA in automotive sales terms) and ended up causing a 5 week layoff of labor at the plant that manufactured it. Truck fans of GM slammed it hard for not being a "real" truck and insisting the sport truck movement had finally jumped the shark with this one. It lasted for only 3 model years (while it was only made for 2 years with as much supply that was on hand). Style was expected to be enough to demand a high price tag...
Chrysler TC by Maserati= Granted a case of mistaken identity, but it fits perfectly into the lesson that you can't take something that looks like a base model without SIGNIFIGANT incentive and expect to turn it into a luxury product. The TC used a custom 4 cylinder engine designed by Maserati with an American made turbo and manufactured in Japan, with race suspension and all the trimmings.
And, it looked JUST like the Chrysler LeBaron. Not surprising since it was based on a shortened Daytona chassis.
People took one look at it, then a look at the $33,000- $37,000 (in 1989 money) and thought that Iacocca had to finally go. The car, like it's less-engineered cousins above, was a flop... even with actual design under the hood
There are other examples, but this makes the point I am presenting in debate: Base model engines with *only* design to encourage me, the consumer, to part with double to quadruple the asking price just for the privilege to spend more money just don't work for very long. Each of the manufacturers took a massive sales hit and a reputation hit with each one of those failed experiments. They tried to create luxury from nothing, expecting buzz and that "undefined factor" to convince people that they were buying quality and not another suit of Emperor's clothing.
* edited due to some insane sizes of the sample pictures... sorry for the screen hogging!
⚠️ Last edited by neotrotsky on UTC; edited 5 times