Modern Vespa

Year Tagline

1886 Delicious and Refreshing
1904 Drink Coca-Cola
1905 Coca-Cola Revives and Sustains
1906 The Great National Temperance Beverage
1907 Good to the Last Drop
1917 Three Million a Day
1922 Thirst Knows No Season
1923 Enjoy Thirst
1924 Refresh Yourself
1925 Six Million a Day
1926 It Had to Be Good to Get Where It Is
1927 Pure as Sunlight; Around the Corner from Everywhere
1929 The Pause that Refreshes
1932 Ice Cold Sunshine
1938 The Best Friend Thirst Ever Had; Thirst Asks Nothing More
1939 Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola
1942 The Only Thing Like Coca-Cola is Coca-Cola Itself
1948 Where There's Coke There's Hospitality
1949 Along the Highway to Anywhere
1952 What You Want is a Coke
1956 Coca-Cola ... Makes Good Things Taste Better
1957 Sign of Good Taste
1958 The Cold, Crisp Taste of Coke
1959 Be Really Refreshed
1963 Things Go Better With Coke
1969 It's the Real Thing
1971 I'd Like to Buy the World a Coke - part of the "It's the Real Thing"
1975 Look Up America
1976 Coke Adds Life
1979 Have a Coke and a Smile
1982 Coke Is It!
1985 We've Got a Taste for You (Coca-Cola & Coca-Cola classic); America's Real Choice (Coca-Cola & Coca-Cola classic)
1986 Red, White & You (Coca-Cola classic)
1986 Catch the Wave (Coca-Cola)
1987 When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling
1988 You Can't Beat the Feeling
1989 Official Soft Drink of Summer
1990 You Can't Beat the Real Thing
1993 Always Coca-Cola
2000 Coca-Cola. Enjoy
2001 Life Tastes Good
2003 Coca-Cola ... Real
2005 Make It Real
2006 The Coke Side of Life
2009 Open Happiness
2016 Taste the Feeling

I never realized how often Coke changed their tagline over the years.

Oh yeah, those Latvians really know how how to party!!

Societal attitudes and tastes change with time. 130 years I'd had thought that list would have been longer.
Still my favorite though, (my teen years)

The impression that I take away from that list is how bland the slogans have become in the last few years. I have heard of several of them. Some, even from the early days but I can't recall hearing any of the ones after 1982.

We spent 28 days on a South Pacific cruise with my brother and his wife, she's a major Diet Pepsi addict! Thought she was going to go into major withdrawal as it seems Coke products control that part of the world!

Wait. I thought that was Otis Elevators.



What? NEver mind.

Bite the Wax Tadpole.

My wife of 14 years only drinks cokes, non diet. She's 115 lbs. in 17 years I have never seen her drink a glass of water. Wtf

This really interesting because by the time I was born Coke Was the Real Thing and Things Went Better with Coke. Ha!

I didn't notice that one. I've always been under the impression that was 'coined' by Theodore Roosevelt in referance to Maxwell House Coffee.

Coke ain't the same since they took the real "coca" out of coca cola.

What was that like, having to give up the jolt, lol

W it probably would. Between the caffeine and the coca you would get a little buzz. Whenever you travel in the Andes they give you coca tea to help with your altitude headache. It works. Brought home a bunch of coca tea bags by accident. I'm surprised i made it thru customs. Every once in a while i get a really bad allergy headache. One cup of coca tea and i'm good to go. Doesn't give me a buzz either. I suppose if i steeped it a long while or use a bunch of tea bags i'd get a buzz but that's not the point of why i take it. Better than the damn shots they give you. Only trouble is you'll piss positive for cocaine.

Technically, it does still contain coca, or at least the extract for flavoring (gotta make yer novocaine somehow):

http://www.nytimes.com/1988/07/01/business/how-coca-cola-obtains-its-coca.html

I find it so hypocritical that they want to ban the use of coca leaves but give narcotics instead. The leaves aren't addicting and are natural. You only need a cup of weak tea to get rid of the HA. Yet it's ok to give narcotics. Doesn't make any sense IMHO.

Judy I think you answered your own question, it's "natural" if the drug companies can mix some chemicals together and sell it for 1,000 times the cost to make it someone gets rich.

If you can get the same effect from some leaves off a plant in your garden you feel better but they can't buy that yacht to live on for 6 months out of the year.

Same here. I am allergic to aspartame. I never drink diet anything.

K well said. When i worked and lived on the Indian Reservations in AZ and NM i went out in the desert with a Apache and Navajo medicine man (separate trips ). They showed me all kinds of natural herbs and what they were good for. Top one for the Navajo was Peyote. They had a card that allowed them to carry it when they were off the Rez. Never tried any of it but it helped them with their "vision quests".

Mexican Coke still has the cane sugar. Walmart's sell it near me in fact, not that I buy it. Diet Coke in Mexico tastes crappy!
I'm a Dr.pepper guy...

My wife is caffeine sensitive if she gets a big dose and it also keeps her up a long time, thus she buys caffeine free. It actually cause her pain. Chick-fil-a & Wendy's are the few fast foods that have it among all food places for that matter. When it's on sale at mkt they used to have it in 24pks not any more, just 12pks or 6 pks. Some areas there is none in Walmarts for some regional reason. Gluten is the new avoid it item, apparently not caffeine.
FWIW, OP, I have been through the Coke Museum in ATL and probably heard it all there?