I'd like to check the spark plug - just to rule that out - but the HT cable is secured so tightly and with the limited hand-space to manoeuvre in it's really difficult to get to it.
In order to give you all something more to consider, I've taken a short video of what's happening as I attempt to start the scooter. Right at the beginning you can hear the fuel pump prime. Let me know if this sheds any more light on it.