La Gazzetta dello Sport: La Vespa è sempre in testa ai desideri degli italiani.
https://www.gazzetta.it/motori/la-mia-moto/24-08-2019/vespa-testa-desideri-italiani-subito-dati-3401922432079.shtml
The Pontedera scooter is the most sought after two-wheeler on website sales
The Vespa 50R that was given to Pope Francis last year.
Vespa, Sh and TMax. This is the podium of the two-wheeled vehicles most sought after by the Italians. The three scooters are confirmed in the top positions. It is the result of the vehicles used by the users of Subito, the sales portal that, according to the Audiweb data communicated by the platform itself, has over 11 million unique monthly users. And the section about motorcycles and scooters for sale with a prevalence is very popular, as shown by the most sought after, just for the scooters. The motorcycles and scooters category has around 185 thousand daily announcements and every week is attended by 2.85 million users.
MODELS
Precisely, the data recorded in the first six months of 2019, which Gazzetta.it was able to preview, confirm the Piaggio Vespa at the top of users' wishes. As mentioned, the Honda Shax and the Yamaha TMax follow in second and third place. There are also two great classics of the Italian company Piaggio, Beverly (4th) and Liberty (9th), which despite losing two positions remains in the top 10. In fifth place, up three places, the first bike in the standings arrives, that is the Ktm 125, the favorite of motocross lovers. In the sixth and seventh position are the bikes chosen by those who love performance, the sporty fairing R6 and R1 of Yamaha, while the big Honda Cbr (8ª), uphill of two positions, and the BMW GS (10th ), the street enduro that has dominated the market for years in the new.
MARKS AND TYPOLOGIES
Looking instead at the brands preferred by Subito users, Harley-Davidson is confirmed as the leader. In second place comes Ktm, up two places, which replaces BMW, now fourth. Third place confirms Ducati, while the only new entry in the top 10 brands is Husqvarna (always owned by the Austrian Mattighofen company). Then analyzing the most searched words, net of brand and model, the Italians' passion for the motorcycle-entertainment union is confirmed. Cross (3rd), Enduro (6th) and Pit Bike (7th), all types dedicated to those who want a bike that not only allows to go on the road, but also to enjoy their free time. New entry in 9th place Epoca, to indicate a passion for the bikes that made history.
MARKET
The showcase offered by Subito is part of a large-scale painting that is painted in a timely manner by the monthly Aci Auto Trend survey. Taking a look at the size of the used car market in Italy, as far as registered motorcycles and scooters, so over 50 cmc, in the January-June 2019 period, ownership changes fell by 1.6% compared to the same period of the 2018. In total, in the first half of 2019, the steps were 337.971. On average the second-hand motorcycle and scooter market in Italy is worth between 600 and 650 thousand pieces a year.