OP
@startmeup avatar
UTC

Lurker
2012 GTV 300 & 2021 GTS 75th Anni.
Joined: UTC
Posts: 4
Location: Irvine, CA
 
Lurker
@startmeup avatar
2012 GTV 300 & 2021 GTS 75th Anni.
Joined: UTC
Posts: 4
Location: Irvine, CA
UTC quote
I randomly found myself sitting next to a Piaggio Executive on a flight recently and learned that the Vespa/ Barbie deal almost unravelled in the final hours. Apparently, Mattel was determined that no other co-branded partnerships had evolved whereas the Barbie logo was smaller than the sponsored motor-partner. Corvette, Ferrari, Chevy, Mercedes...logos never dwarfed the Barbie Logo. In the end, Vespa pulled it off, the rest is Barbie/Vespa history. A little Vespa trivia for you.
2003 Vespa / Barbie combo
2003 Vespa / Barbie combo
@witch avatar
UTC

Moderatrice Strega
Joined: UTC
Posts: 7699
Location: Oregone
 
Moderatrice Strega
@witch avatar
Joined: UTC
Posts: 7699
Location: Oregone
UTC quote
Interesting! I get the feeling a lot of toy companies do stuff like that, and there are far more cases where the collaboration never sees the light of day.

Barbie previously had a sort of Honda Elite style scoot, too. I don't believe it was actually branded as such, though.
@double_m avatar
UTC

Hooked
Vespa Primavera 150
Joined: UTC
Posts: 112
Location: Long Island, NY
 
Hooked
@double_m avatar
Vespa Primavera 150
Joined: UTC
Posts: 112
Location: Long Island, NY
UTC quote
LOL, I have one on Ebay right now. The Blue ones are rarer than the Pink ones it seems...
https://www.ebay.com/itm/353619525305
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