PeterCC wrote:
Everywhere in Europe it is the Beverly.
And that name does maybe refer to positive things like "Beverly Hills", or just refers to the Piaggio Beverly as a scooter model known to most motorscooter guys/ladies.
There is no negative connotation to the word "Beverly" over here.
I have a Beverly 300ie. On your site I usually refer to it as a BV 300.
Can you explain what is wrong with that name?
"Beverly" is a very old-fashioned woman's name, akin to "Gertrude" or "Priscilla." There is nothing wrong with that name but it is an odd choice for a larger scooter - it connotes lace doilies, sensible shoes, and girdles rather than any combination of panache, freedom, design, Italian culture, comfort, speed, or power. That is probably why they stopped using it as a brand name in the US, and shifted to BV.
There is a big difference between "Beverly" and "Beverly Hills." The "Hills" adds a sense of height and distance from anything that "Beverly" might evoke. And over time the two-word connotation has taken on a significance of its own, one of fame, fashion, luxury, and exclusiveness. That isn't too far off-brand for what Piaggio is trying to do with the sillier special editions of Vespas, actually. If the scooter were actually called the "Beverly Hills" we wouldn't be having this conversation.
My gripe is with "BV," which as meaningless letters doesn't align with any of Piaggio's other naming schemes, has a juvenile-sounding rhyme to it, and makes the machine sound petite. I recognize that people in the know appreciate the BV for the excellent machine that it is, and I do too. But BV doesn't inspire admiration or curiosity from anyone who isn't already familiar with the line - maybe it stands for "Bland Vehicle."
BV just feels like a lost opportunity for Piaggio to clearly brand its well-regarded maxi scooters compared to, say, Helix/Forza/TMAX/Silverwing/Burgman.