The front brake is really bad. I don't know if that's completely normal, or sign of bad front suspension, but the first thing that happens after pulling the brake lever is the wheel sinking into the frame and then basically never locking.
Some may bring this up - I know you don't want the brake to lock the wheel, but for testing purposes, it should! At this point, it's impossible to get it to lock.
I've serviced the wheel and brake - cleaned everything, lubricated moving things and scuffed the brake pads with sand paper. Adjusted the cable wire to my liking (where my grip and squeeze work best in terms of power)
Short of replacing the pads, I don't know what else I can do.