My 2023 GTS300 has the word "Vespa" on the body in eight places - right leg-shield, front suspension, speedometer, glove box, battery cover, rear left body panel, transmission cover, top-box.
I think this is a bit much, and I have removed the one on the rear panel and am eyeing the one on the glovebox. An easy job with a hair-dryer.
You just have to look at the scooter to know it's a Vespa!