femsatronic wrote:
1) name an example of great C.S. you recently had (any business)
2) name an example of a C.S. failure.
3) what is the biggest C.S. deficiency at most scooter shops?
4) what industry do you turn to as an example of great C.S.?
5) how big of a role does communication take in C.S.?
6) how do you recommend taking on irate / rude customers?
1) Recently, I went to a printer to get some specialty paper cut to a custom size on behalf of the company I work for. They were super quick, just did it while I stood there waiting to pay, and then didn't charge anything for it. They were quite pleasant as well. We went back after that.
2) I went to the same printer to have some marketing material printed. They quoted it, we placed the order and gave them a deposit. When I went to pick up the proofs, I was informed that the final bill would be higher and that the person quoting the job had screwed up. That happens, but usually, that sort of thing gets caught before the proofing stage. We met somewhere in the middle on price. I doubt we would have been refunded our deposit had we canceled the job, because they had already gone ahead and done the proofs. So it all worked out, but we had one expectation, they had another.
3) I think lack of interest in the product is the biggest issue. People who are legitimately interested tend to know something about the product. Whether your people give a damn is really the biggest factor in customer service. I've been to shops where people care, and shops where people don't. I've been to shops where some care and others don't. When people care about the products, the industry, the lifestyle, then I'm interested in supporting what they're doing. I will buy from them before turning to the cheapest place to get what I'm looking for.
I was at a shop here, picking up some things I had ordered. They were slammed and the owner asked if I wouldn't mind talking to people on the floor. Being interested in scooters, I went out and talked to several people. 2 of them went home with bikes that same day, one of them came back after going to another shop in town to see what they had too.
After that, I think it's all about communication skills.
4) I can't really think of an industry where CS is really consistently great.
5) Communication is a big factor. If everyone has their expectations on the table, things become much easier. If you can figure out the expectations of your customers and deliver on anything you promise them, you won't have many customer service issues.
Your people who interact with customers have to be able to keep cool and be non-intimidating. They have to be able to hold a conversation with a broad spectrum of people. If your employees care about what they're doing, and you they talk with people, you're light years ahead of anyone else.
6) There is a tolerable and low level of rudeness that I think is acceptable *initially* from customers with a beef. Think about the times you put your money down and something wasn't done right. You're annoyed because you have to go and deal with getting things figured out. It's a pain, and many of the times you've done it, it was an uphill battle to get satisfaction.
If you work on diffusing that situation starting the moment someone comes to you and handle it in a cool and calm manner, people usually change their tone. That's not easy to do when someone is coming at you out of nowhere yelling and screaming.