Rex wrote:
I'd like to know, what did spark the scooter phenomenon in Europe? Oi, Euro friends. Care to chime in, mates!?
A very visionary Piaggio built them and the people bought them. It was post WWII, and Piaggio had a wartime aircraft company looking for a peace time mission. Vespas were a hell of a lot more affordable than cars, and faster than donkeys. I can attest to the latter, as two of my neighbors still ride donkeys. And Piaggio had the facilities to mass produce them. So he set out to, and succeeded in producing economical transportation for the masses.
It is a little known fact (
sarcasm alert) that a major part of WWII was fought on European soil, and the countries on the continent were devastated, both physically and economically. The Vespa opened the door for the worker to afford motor transportation while the infrastructure was being rebuilt. That rebuilding took years.
Brooke mentioned population density. Short commute distances made scooters quite attractive. The rise in the larger displacement scoots is, in part, due to workers commuting longer distances, on better roads, than before.
There is the parking issue, as well. Many European cities simply do not have streets capable of handling hordes of large cars. Small cars take up much less space, and PTWs even more so, especially where sidewalk parking is allowed.
And, the Vespa is sexy. Was then and is now.
That's the short version.
Al