Modern Vespa

I'm a student at Humber College in Toronto and I'm doing an event marketing project for Vespa in the Distillery District, so I was wondering if you kind folks would be able to help me out a little.

What are the key words that come to mind when you think about Vespa as a vehicle and a brand?


Any and all help is greatly appreciated!

Hmmm...the one that immediately sprang to mind for me was 'cool'. But you can have 'traditional', 'sexy', 'practical', and 'trustworthy' as well.

beautiful
classy
fast
timeless
fun

As a vehicle, I think Vespa is a perfect blend of form and function: beautiful design and a practical mode of transportation (not to mention tons of fun!).

As a brand, I think Vespa is to scooter as Kleenex is to facial tissue or as Google is to search engine or . . . alright, never mind.

Maybe check out Rex's award-winning video "Vespa Vespa" MUSIC VIDEO - by Rex Hermogino