@ScooterDiva posted a link (on Twitter, ya haters) to a Motorcycle.com article about the differing attitudes about gear in the US when compared with the rest of the world (though I get the impression they primarily mean Europe). The article contains some opinions there about personal freedoms, individual choice versus legislation and such-let's please try to avoid those highly-charged political topics as well as verboten discussions about helmet laws.
http://www.motorcycle.com/rider-safety/the-american-culture-of-motorcycle-safety-88716.html
The gist: Americans are least concerned about gear and safety when compared with other countries. What's interesting and salient here (to me) is that the article lumps scooterists in with motorcyclists. From reading the forums and other anecdotal evidence, I've always had the perception that American scooterists are much better geared up than our European and Asian counterparts. (This may be skewed by the fact that American scooterists on the forums are more likely to be concerned with safety and geared up than those at large.)
Still, the Europeans I've met and talked with rarely wear jackets of any type and have a rather liberal, cavalier attitude about safety. Case in point: I recently met a Spaniard who rode his LXV with a broken foot with his 5 year old son riding pillion. In blatant disregard for state laws, the child's feet were nowhere near the floorboard and he was far under weight requirements. They wore no gear other than helmets. Many American scooterists would find this appalling on a couple levels.
Similarly, most of the European riding gear specifically for scooterists is much more fashion oriented. It often uses lightweight or non-abrasion resistant fabrics. If there are built-in pockets for armor, the actual armor is often optional or a complete afterthought.
It was suggested in another thread that Vespa doesn't make protective riding gear because that may give buyers the impression that scootering is more dangerous than they think. Even the Piaggio/Dainese gear doesn't come with armor.
So if the article's main point about motorcyclists is true (Americans are least geared up and concerned about safety), is the converse true when it comes to scooterists? And why would that be the case?