Modern Vespa : Vespa issues 100,000 parking tickets

Vespa issues 100,000 parking tickets

OP jess Thu, 27 Oct 2005 03:38:17 +0000 details Petty Tyrant 0:7 And counting Joined: Wed, 12 Oct 2005 05:12:11 +0000 Posts: 35588 Location: Bay Area, California
OP jess Petty Tyrant 0:7 And counting Joined: Wed, 12 Oct 2005 05:12:11 +0000 Posts: 35588 Location: Bay Area, California	Thu, 27 Oct 2005 03:38:17 +0000 quote This is funny... Vespa issues parking fines to 100,000 gas-guzzling motorists "More than 100 000 unsuspecting 'offenders' received parking fines for driving difficult-to-park, gas guzzling motor vehicles, instead of styling Vespa Scooters."

OP jess Thu, 27 Oct 2005 03:41:17 +0000 details Petty Tyrant 0:7 And counting Joined: Wed, 12 Oct 2005 05:12:11 +0000 Posts: 35588 Location: Bay Area, California
OP jess Petty Tyrant 0:7 And counting Joined: Wed, 12 Oct 2005 05:12:11 +0000 Posts: 35588 Location: Bay Area, California	Thu, 27 Oct 2005 03:41:17 +0000 quote Oooh! And a follow-up: Vespa SA launches arresting marketing campaign "Employees of Vespa SA, their advertising agency Guerrilla Marketing and their distribution partners the Flyer Guys were arrested as a result of Vespa SA's new promotional campaign last week."

Kevin

Thu, 27 Oct 2005 04:53:03 +0000

details

Addicted

2005 GT200

Joined: Thu, 20 Oct 2005 19:56:05 +0000
Posts: 789
Location: Washington, DC

Kevin

Addicted

2005 GT200

Joined: Thu, 20 Oct 2005 19:56:05 +0000
Posts: 789
Location: Washington, DC

Thu, 27 Oct 2005 04:53:03 +0000 quote

It's not that big a deal, but I've had ticket-like ads placed on my wipers and I found it rather irritating. The fact that the recipient is relieved to find it's not a ticket doesn't matter. It can still generate ill will toward the advertiser. I'd advise Vespa against this tactic (not that they are listening to me!).

Of course, now that their ad agency has had people arrested and a case against Vespa has been initiated, they've probably decided to try something else anyway.

Kevin

Bark211

Thu, 27 Oct 2005 15:12:23 +0000

details

Hooked

2005 Vespa GT200

Joined: Mon, 24 Oct 2005 16:14:24 +0000
Posts: 153

Bark211

Hooked

2005 Vespa GT200

Joined: Mon, 24 Oct 2005 16:14:24 +0000
Posts: 153

Thu, 27 Oct 2005 15:12:23 +0000 quote

Kevin wrote:

To the contrary my friend. The arrests generate free media coverage for Vespa and draw only more attention to their efforts. This could likely encourage more such campaigns not fewer. Still, I'm with you on the irritation factor.

spock Thu, 27 Oct 2005 16:15:04 +0000 details Ossessionato 2002 ET4 & 1980 100 Sport Joined: Thu, 20 Oct 2005 17:33:38 +0000 Posts: 2896 Location: Riverside, Ca
spock Ossessionato 2002 ET4 & 1980 100 Sport Joined: Thu, 20 Oct 2005 17:33:38 +0000 Posts: 2896 Location: Riverside, Ca	Thu, 27 Oct 2005 16:15:04 +0000 quote Maybe Vespa is hooking up with Arianna Huffington and going after gas guzzling SUV's. Money spent on gas supports terrorism ya know.... I think that's a lame ad campaign. Let's do a poll.

Bark211 Thu, 27 Oct 2005 17:59:40 +0000 details Hooked 2005 Vespa GT200 Joined: Mon, 24 Oct 2005 16:14:24 +0000 Posts: 153
Bark211 Hooked 2005 Vespa GT200 Joined: Mon, 24 Oct 2005 16:14:24 +0000 Posts: 153	Thu, 27 Oct 2005 17:59:40 +0000 quote The fact that we're chatting about it makes the campaign a success by almost any measure. As for the tactic, I'm opposed.

spock Fri, 28 Oct 2005 22:07:58 +0000 details Ossessionato 2002 ET4 & 1980 100 Sport Joined: Thu, 20 Oct 2005 17:33:38 +0000 Posts: 2896 Location: Riverside, Ca
spock Ossessionato 2002 ET4 & 1980 100 Sport Joined: Thu, 20 Oct 2005 17:33:38 +0000 Posts: 2896 Location: Riverside, Ca	Fri, 28 Oct 2005 22:07:58 +0000 quote Here Here!

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