In his book, "Deep Survival", Who Lives, Who Dies and Why, author Lawrence Gonzales has a teenage discussion with his father about the difference between acting cool and being cool. Acting cool was apparently taking possibly deadly risks in the midst of teenage hijinks and according to L.G's dad, "There is no reason to die making your own cool".
Mr. Gonzales argues that these choices are not "stupid" or "reckless" but choices made from a strickly emotional, almost genetic place. He wonders if we enjoy the feeling of speed because it reminds us of pursing prey. I understand this because riding can be quite heady but sometimes you can push it too far.
I cannot sum up the entire book but it is a great book and something that every biker/rider who thinks he has, "The Right Stuff", needs to read. A little common sense or survival sense can go a long way to helping you to avoid that urge to do something reckless. Just because you have ridden recklessly before and escaped injury, doesn't mean that this isn't the time where you or others get hurt.
Of course this is just one aspect of the book. But check it out. I think it is very applicable to a variety of situations.